Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

The small but crucial difference is that Duolingo doesn’t use A/B testing–giving different users slightly different online experiences for the purpose of testing–to sell more consumer products or ...

How much of your digital strategy is based on things you know rather than things you think you know? As digital marketers, we like to think of ourselves as totally data-driven people -- but the truth ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, family and followers, and seeing ads as they go. But according to research from ...