Have you ever heard the saying knowledge is power? … Well, then why don’t you have any idea what days of the week and times of the day your ads are knocking it out of the park in terms of impressions, ...

It amazes me how many people have never used (or even heard of!) AdWords ad extensions. Most of them are free (or cost the same as a click), and they add a certain "pop" to your ads, that not only ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

Google's new AdWords Experience, an update to AdWords Manager, is meant to help brands tweak their ad campaigns to address shoppers' "micro-moments." Every shopper wants to get bargains online, ...

Google put out a two weeks notice for an upcoming change to how local business phone numbers appear in AdWords ads, potentially affecting both call extension and location extension campaigns, ...

This article is written by affiliate- and search marketeer Eduard Blacquière. A few days ago I noticed one of the most creative Google AdWords Ads I’ve ever seen: But…it’s not allowed! Just a couple ...

Expanded text ads ( ETAs) are here and marketers everywhere are jumping in to take advantage. You should too. If you’re unfamiliar with ETAs, they offer almost 50 percent more ad text that you can use ...

User experience has become a point of focus for the digital advertising community and the rise of mobile has helped bring that about. With a mobile-first user experience in mind, Google has announced ...

In the past, I have written about many of the most popular AdWords ad extensions, like sitelinks, call extensions, location extensions, and social extensions. However, AdWords is constantly trying out ...

You can gain a decent amount of market share by just doing what you’re supposed to do when it comes to running Google AdWords management and PPC ads in general. But if you know a few more advanced ...

Google has quietly rolled out feed placements in AdWords, allowing advertisers to purchase ads within specific RSS feeds. To purchase the ads, advertisers need to first choose to advertise on the ...

What’s the Quality Score? The Quality Score is a measurement of your ad’s relevance to what users expect. It’s defined as a number from 1 to 10, with 10 being the best. AdWords uses that score to ...