Advertising in mobile apps reached $336 billion globally in 2022, according to Data.ai’s latest annual report on the state of app revenue. That’s up 14% from the app analytics provider’s estimate of ...

Silverback Digital Marketing has announced continued refinement of its mobile app development practices, reflecting the growing role of mobile applications within organizational operations, ...

Trends are shifting in the digital marketplace with mobile apps becoming increasingly in demand. One primary reason for this surge? I believe it's a lack of competition. While almost every medium- to ...

AppLovin Corporation is a growth tech stock with strong financial performance and positive analyst ratings. The company provides mobile advertising solutions and AI technology to help businesses reach ...

Despite regulatory restrictions and tightening budgets, the mobile advertising market remains strong, with ad spending driving $2 out of every $3 spent on mobile, according to Data.ai’s latest ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, the AI performance advertising company, today released new research on the growing disparity between mobile app advertising spend and consumer attention.

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

SAN MATEO, Calif.--(BUSINESS WIRE)--InMobi Advertising, a leading provider of marketing and monetization technologies that help businesses fuel growth, has been named a “Strong Performer” in The ...

One of the great new features in Facebook Advertising is mobile app install ads. If your nonprofit has a great mobile or tablet app, Facebook is a good way to increase awareness and encourage ...

Quarterly earnings results are a good time to check in on a company’s progress, especially compared to its peers in the same ...

To make any advertising campaign a success, you need to start by targeting people where they are spending their time. In 2019, this is undoubtedly in apps. With users spending less time on major media ...