Tens of millions of people use smart speakers and their voice software to play games, find music or trawl for trivia.

NEW YORK — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates.

Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them ...

Alexa+ is now available in the U.K., with careful localization. Amazon’s Panos Panay explains why the generative AI upgrade ...

Amazon’s new Alexa.com portal brings the AI-powered Alexa+ assistant to the desktop browser. Amazon is quietly rolling out the last big pillar of its AI-powered Alexa+ vision: the Alexa.com website, ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

Amazon doesn’t just want Alexa to know you. It wants her to remember things about you, like a close friend or family member would. That’s the driving philosophy behind the vision for Alexa’s future, ...

From writing code to testing the new Alexa+, Amazon engineers used generative AI throughout the build process. We talk to Amazon's Daniel Rausch about the next version of the voice assistant. How did ...

The initiative comes at a time when large technology firms are racing to integrate advanced AI into consumer devices, ...

At an event in New York on Wednesday, Amazon announced an upgraded Alexa experience — Alexa+ — powered by generative AI technologies. Onstage, Amazon’s devices and services chief Panos Panay called it ...