Apple’s smart home lineup is getting an upgrade. Discover how the new LLM Siri AI resurrects the Apple TV, HomePod mini, and the 7-inch Home Hub this fall.

For years, child safety advocates accused Apple of treating itself as a bystander in kids' online lives. At June's Worldwide Developers Conference, the company spent roughly 10 minutes of

Apple’s sweeping global price hikes on Macs and iPads are being driven by a dramatic surge in AI memory and storage costs, with DRAM prices up nearly 100%. Discover why the MacBook Neo, MacBook Air, iPad Pro and more now cost significantly more,

Apple has raised prices on MacBooks, iPads, HomePods, and Apple TV due to chip shortages, but iPhone prices remain unchanged ahead of the new iPhone 18 launch. Learn why the iPhone is exempt from hikes.

Did Apple really abandon its most premium metal? Discover why the latest flagship phones dropped Titanium, and the device that kept it alive.

Apple introduced its AirTag accessory for locating lost or misplaced items back in 2021. There are rumors that a new AirTag 2 version will be coming in late 2025, but the original AirTag remains a fantastic accessory. You can connect it to items like your ...

I typically would argue that there are only three reasons compelling enough to go through the effort: your brand is associated with something negative, your brand is confusing, or you have significantly changed something about your product or company.

Apple's first-party app suite is fantastic. From Apple Music's lossless audio, excellent UI, and top-notch curation to the new iPhone Journal app that lets you jot down thoughts and connect them to your day-to-day experiences, Apple offers a host of ...