The key to successfully implementing avatars lies in understanding best practices and addressing potential challenges.

Automate the right message to the right customer at the right time to drive increased visits, higher average checks and ...

Angel Reese scores a new endorsement deal and Shogun wins big—plus, why it was a bad week for Tupperware, Home Depot and ...

Gen Z might be dominating branding conversations now, but soon enough, you'll want to grab Gen Alpha's attention. The ...

You should create engaging content directed at people in every step of the journey, and by targeting it in this way, you can avoid boring your customers with content that isn’t relevant to them. To ...

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content.

The Olympic rings no longer guarantee marketing gold. As the torch passes from Paris 2024 to Los Angeles 2028, savvy brands ...

Amazon Ads is launching a new experience on gaming platform "Fortnite" that will offer marketing opportunities to brands and ...

Search Engine Land » SEO » Fueling better marketing plans with Shell Opinions expressed in this article are those of the sponsor. Search Engine Land neither confirms nor disputes any of the ...

If you're scrolling through social media and see a product labeled as something to help balance hormones, that should be a ...

Humanz, a marketing platform for content creators and brands, has entered the U.S. market, the company announced on Thursday.

Canal+ Polska has named Ewa Soroka as its marketing director. She’ll be responsible for the Canal+ brand and its products ...