In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and innovative ways. From podcasts to sound branding, sound is an essential ...

Today’s podcasts extend well beyond listening apps, showing up across short-form video, live experiences and ...

Technology is another sticking point. A microphone alone won’t cut it. Successful podcasters invest in a stack of equipment ...

Host reads are powerful tools, but branded podcasts take audio advertising to the next level by combining the medium’s distinct strengths: immersive long-form content, focused listener attention, and ...

An even dozen. That's the number of key developments in audio last year. "In 2025, the story wasn’t just about growth. It was ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. If the modern-day equivalent ...

I remember seeing pictures of the Barbie movie set back in 2022. There was excitement around the movie, but I would never have guessed it would become a global phenomenon. Stories from major ...

The healthcare industry constantly evolves, with new technologies and innovations emerging regularly. This dynamic environment requires healthcare marketers to stay on top of changing trends to create ...

Podcasts in B2B can serve multiple goals. Starting from brand awareness, where industry experts discuss prevalent problems, to becoming a demand generation tool. Dots says it’s important to be ...