Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

Bayesian statistics represents a powerful framework for data analysis that centres on Bayes’ theorem, enabling researchers to update existing beliefs with incoming evidence. By combining prior ...

Discover how credibility theory helps actuaries use historical data to estimate risks and set insurance premiums; learn how ...

Scientists have developed a method to identify symmetries in multi-dimensional data using Bayesian statistical techniques. Bayesian statistics has been in the spotlight in recent years due to ...

Machine Learning gets all the marketing hype, but are we overlooking Bayesian Networks? Here's a deeper look at why "Bayes Nets" are underrated - especially when it comes to addressing probability and ...

When a computer scientist publishes genetics papers, you might think it would raise colleagues’ eyebrows. But Daphne Koller’s research using a once obscure branch of probability theory called Bayesian ...