"It's not your grandma's red," Erika Woelfel, Vice President of Color and Creative Services tells PEOPLE. "It's reinvented and reimagined for 2025" Emily Strohm is a Senior Editor at PEOPLE. She has ...

Fall is slowly knocking at the door, and interior design maverick Mia Johnson has the key. As homeowners trade the bright hues of summer for autumn’s rich palettes, we sat down with the Behr Paint ...

With its “Let’s Be Honest” campaign, which launched March 23, Behr Paint aims to help consumers overcome decision paralysis ...

Catie Free turned her head into a Behr paint can to promote the brand's Color of the Year, Hidden Gem. Color of the Year announcements have evolved—considerably. They’ve grown from simple paint-chip ...

The paint industry’s 2026 Color of the Year choices reveal an unmistakable trend: Homeowners want calm, nature-inspired hues over bold statement colors. Color consultant Laury Rosenthal displays a ...

Behr Paint Company has revealed Taupe as its 2026 Exterior Stain Colour of the Year, a refined and versatile shade designed to bring a sense of balance and harmony to the home’s exterior. Blending ...