Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

As a CEO, your branding strategy and your reputation management strategy should be aligned if you want to ensure they contribute to business growth.

Writing the second edition of Aaker on Branding 11 years after the initial edition has led me to reflect on how branding has changed over that time span. Although... much of the fundamentals are the ...

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

AI search runs on citations. See why distribution is the unlock and how to build surface area, trusted pickups, and measurable citation lift with Stacker.

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Apple remains the most valuable brand across the globe, though its brand value has fallen for the first time in over two decades by 3%, according to the 2024 Best Global Brands ranking from global ...