The goal of brand guidelines is to protect the strength of your brand so that it continues to create value for your company. Brand guidelines achieve this by explaining the importance of your brand ...

A strong digital presence starts with a unified visual identity. This page provides the official University of Wyoming branding resources you need to ensure your website reflects our institutional ...

Branding consistency ensures your organization and the values it represents remain recognizable across all communications channels. It is essential not only for building brand recognition but also to ...

Twitch found itself under fire this week from its community over the discovery of new guidelines for ads and branding that the company intended to roll out in July. After many creators and ...

There’s no denying that protecting brand integrity is vital to optimizing market positioning and differentiation. But for companies that rely heavily on channel partners to market and sell their ...

If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

Do you cringe when you hear people talk about Google Glasses? So does Google, it seems. The company today released a set of branding guidelines for its developers to clarify how they can use the ...

Google Ads is making a change to new Performance Max campaigns that are created in the Google Ads web interface. Starting on January 20, 2025, these campaigns will have brand guidelines enabled and ...

Creating a human brand is a bit more complicated than creating a business brand. In a time when social influencers have become prominent and were a major factor in changing business and marketing as ...

Those Intel, AMD, and Nvidia stickers on your laptop aren’t just pretty decoration. They’re part of some big (and very intentional) branding programs with huge amounts of money behind them. That’s why ...