In today's competitive marketplace, branding is more than just a logo or a catchy slogan; it is a powerful tool that can significantly impact the resale value of consumer products. Brands that have ...

Which grocery store brands are people more likely buy and which brand-name products are worth the premium price? Experts explain. (Photo illustration: Carl Godfrey for Yahoo News; photo: Getty Images) ...

December 01, 2025 - The rise of "dupe culture" — once confined to fashion and cosmetics — is now reshaping the legal ...

As AI gains more control over what people see, search and believe, clarity has replaced visibility as the true threshold of ...

Powerful brands move us to action. Source: bruno bissig/Pixabay The Traditional Landscape of Brand Identity In the annals of marketing history, the concept of brand identity has been a composite of ...

In a world flooded with logos, labels, and constant branded noise, even our most mundane daily rituals—washing our faces, taking showers, brushing our teeth—are interrupted by visual marketing cues. A ...

A key to Target’s success has been to make affordably priced products feel expensive. That’s why it’s latest brand, Dealworthy, feels like a departure. The brand launched last month with a line of 400 ...

A fan-favorite Target brand is getting a makeover. The Minneapolis-based retailer is "relaunching" everyday essentials brand "up&up" with new and reformulated products, along with newly updated ...