It was familiar fishing advice in an unusual setting. Because I wasn’t standing on a boat, but in the shop of Snake River Custom Rods owners Ricky and Goldie Prieto. And the line I was keeping tight ...

Joey Puettman of Sheridan turned his passion for fly-fishing into a career building premium fly fishing rods. He doesn't keep his craft to ...

SCHLESWIG, Iowa - When Jack Johnson builds a fishing rod, he can make it uniquely your own. Want your name of the rod? No problem. Want to show support of your favorite sports team? Piece of cake.

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The man on the other end of the phone was noticeably hesitant, perhaps even a little embarrassed. He had spent 34 years in the quiet, comfortable background of the sport-fishing industry, most ...

BACK IN MAY, I drove to Yarmouth, Maine, to visit the Maine Fly Co. I was there to pick up a custom fly rod they’d made for me and to go fishing with owner and founder Jeff Davis. I expected to find a ...

Many who fish with split-cane bamboo fly rods say they allow a depth of feeling when casting or reeling in a fish that just isn’t possible with today’s more common graphite rods. When Selah’s Kevin ...

Kyle Watson of Smyrna and KDUB Rod Co was selected as a Top 10 finalist during a custom fishing rod building competition, the 2023 International Rod Building Challenge by American Tackle.

Pop-up ads can be a real annoyance. But for Kevin Landry of Green Bay, a pop-up ad led him to start his business, Big Bear Custom Rods. “I started building rods about 10 years ago," he said. "Even ...