Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Advertisers are always looking for easy buttons. On Thursday, customer data platform Hightouch released one with the launch of ID Express, a solution that converts email addresses and phone numbers ...

Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform. Yotpo had been looking for a CDP ...

Treasure Data, an enterprise customer data platform (CDP), introduced the Treasure Data AI Framework, which seeks to enable teams to accelerate campaign ideation and activation, as well as build ...

A customer relationship management (CRM) system and a customer data platform (CDP) may initially appear to serve similar functions. However, while they certainly share some functionality, they are ...

Choosing between your data warehouse and a packaged CDP depends on control, speed and operational complexity. The post ...

LAS VEGAS--(BUSINESS WIRE)--Amplitude, Inc. (Nasdaq: AMPL), the pioneer in digital optimization, today announced the launch of Amplitude CDP, the first insights-driven customer data platform (CDP).

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...