Some things we buy at the grocery store never change, such as gallons of milk, chicken noodle soup, and toilet paper. But one of them is making a big change, betting that shoppers will like it.

For the first time in a century, Charmin is revolutionizing the world of toilet paper—simply by changing the shape of the perforation. Replacing the traditional straight line with a scalloped edge, it ...

A Connecticut woman is in a stinky situation, and it appears she’s not alone. Judy Senft was psyched when she got an email saying she won a year’s worth of Charmin toilet paper. In turn, it would be ...

LAS VEGAS -- The Consumer Electronics Show is getting underway in Las Vegas, and there is already some truly bizarre tech being unveiled. Several of the strange items are from toilet paper producer ...