LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...

Yelp is downgraded to "Sell" as secular headwinds and AI disrupt its core ad business. YELP faces declining ad clicks, weak restaurant and housing sectors, and intensifying competition in vertical ...

Fake products hawked by influencers. Shady merchandise on Facebook marketplace. The internet is filled with fraudulent schemes. Among these bad actors are click farms, a particularly sinister ...

“Since your ad is shown across the internet, it’ll also appear on scam websites operated by criminals. Their bots click on your ad, usually repeatedly, and for each of these fake clicks you’re charged ...

When the year's largest television audience convenes for the Super Bowl on Sunday, advertisers will be spending an estimated $2.4 million for each 30-second cinema-quality commercial. But just as ...

New Clicks + Deterministic Views technology uses AI to measure in-app clicks and ad views across Meta, TikTok, Snap, and more to reveal the true impact of campaigns Company secures strategic growth ...

Click fraud is a scam which steals billions of dollars from advertisers every year. Criminals create websites, and monetize the content using adverts. To inflate earnings, and cheat the companies ...

With the Facebook IPO now official, Kenshoo has revealed key growth metrics based on analysis of more than 100 billion ads delivered on the social media site, finding that ad impressions grew by 47% ...

Digital advertising, whether it’s placed on search engines like Google or social media sites like Facebook, is the lifeblood of a successful ecommerce site. Shoppers can’t find a given retail brand if ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...