If you're a fast food aficionado, you're probably familiar with the two colors that dominate the fast food logo chain sphere, ...

LOS ANGELES — The Los Angeles Rams have unveiled a brand-new logo and some familiar new colors ahead of a milestone season. The Rams’ primary colors are royal blue and yellow again after the franchise ...

The Milwaukee Bucks unveiled their new colors and a logo on April 1 during halftime of the game against the Chicago Bulls at the BMO Harris Bradley Center with the introduction of a more dynamic "M" ...

A new study on the ethical implications of logo colors suggests that the blue might be “greener” than green when it comes to branding. If consumers were faced with an ethically ambiguous company, ...

BEREA, Ohio -- With the goal to "honor tradition and provide modern edge," the Cleveland Browns revealed revamped logos Tuesday with a richer orange color and a brown face mask on the helmet. The ...

The colors a brand employs in a logo communicate a value to consumers. This is something we take into deep consideration when creating logos or design work for clients. Colors share a lot about the ...

Opinions expressed by Entrepreneur contributors are their own. Close your eyes and picture McDonald’s famous golden arches. Now, imagine if they had been gray. Would the burger chain be the ...