Competitive advertising is back, with three major restaurant chains having recently debuted campaigns using direct or thinly veiled comparisons between their own brand offerings and those of rivals.

Learn how to use smart marketing tools and AI to optimize online advertising and maximize ad spend in today’s competitive landscape. The question is, why are some still hesitant to adjust their ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...

Ron R. Browning is the CEO of Intellibright, a leading Austin-based digital marketing agency and multi-year winner of the Inc. 5000 award. Every year, digital marketing undergoes a momentous shift in ...

When JWT Delhi launched Pepsi’s ‘Youngistaan’ campaign in 2010, Titus Upputuru was a creative director at Ogilvy. He recalls how his agency immediately came up with another campaign for Sprite within ...