Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

New business concepts usually conceived by brainstorming with partners or business colleagues. You may also have an idea that you think about when idle. New business concepts can include starting a ...

Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Robb Report test drives Audi’s Concept C, the prototype for a sleek, agile hardtop convertible that could be a breakthrough ...

The BMW i4 M50 and iX M60 may carry the M badge but are not full-blown BMW M cars. Rest assured, the first proper M car with all-electric propulsion is coming, the automaker's performance division has ...

Toyota usually does everything possible to avoid prying eyes seeing what happens at its proving grounds, but occasionally it ...

Jerry Cao is a content strategist at UXPin — a wireframing and prototyping app with built-in usability testing — where he develops in-app and online content for the wireframing and prototyping ...