That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Business owners without a formal marketing background often think of marketing in terms of advertising, public relations and promotions activities. While those are important aspects of marketing, they ...

This title may be a bit presumptuous, but it does suggest a pertinent issue-is "broadening the concept of marketing" a useful concept for the discipline? The usefulness of a concept is evaluated in ...

There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know strongly influences what we do. Marketers (and ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

In today’s world, financial literacy is more important than ever. As the world goes through major economic shifts, it is imperative for people to understand how their finances will be impacted by ...

The Beauty TIP workshops, started in 2015, which feature an experiential, playful approach to the beauty retail sector. Retailers have been opening new store concepts at a furious pace as they strive ...

Albertsons Cos. is continuing to expand its foodie-focused Market Street concept out of its Texas base. The company’s United Family division said it would bring Market Street to New Mexico for the ...