Once considered unkempt, now brassy hair is cool thanks to a flurry of celebrities sporting the look. Here's how brassy ...

So you've recently got a new dye job — only to find that your hair has turned into a brassy color rather than that gorgeous new shade you wanted. It can be infuriating when unwanted warm tones start ...

Shop TODAY independently determines what we cover and recommend. When you buy through our links, we earn a commission. Learn more. If you've ever tried to lighten your hair at home — or caught sight ...

Whether you’re a born-with-it blonde or from-a-bottle blonde, you know that brassiness is your hair’s kryptonite. Which is why we regularly suds up with purple shampoo in between visits to our ...

Other than a brief stint as a brunette (and redhead) for a few months in high school, I’ve been blond my entire life. I was born blond, and I’ve been highlighting my hair for almost two decades, so it ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

Although all colourists ultimately want happy, satisfied clients, there’s always the possibility of human error or a breakdown in communication. But before you ...

Purple shampoo is most commonly recommended for blondes, both natural and dyed. Platinum and bleached blonde hair are at particular risk for developing brassy yellow or orange tones, but even golden ...