It's a term that has entered the global, English-speaking lexicon as the Zoomer generation began to gain prominence on the internet and on social media in particular. To be 'cringe' is not just to ...

In the race for eyeballs, some brands have found that there’s a surefire way to make their content impossible to look away from—infusing it with "cringe." A healthy dose of unsettling weirdness can ...

Early cringe culture was about empathy and secondhand embarrassment. Today, being “cringe” is a serious infraction. After spending years in that environment, our sense of cringe has been heightened to ...

Cringe is having a moment. Millions of posts with the hashtag are shared online, and entire forums on Reddit are dedicated to discussing what makes us cringe. We’re all just too familiar with this ...

When Gen Z isn’t busy trolling Millennials for their choice of jeans or carbon footprints, they’re hard at work bending and twisting the meaning of words you thought you once knew well. (Think sheesh ...