New long-term agreement includes co-brand credit card and installment loan programs, delivering tailored solutions to qualifying ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

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In today's consumer landscape, there are practically as many loyalty programs as there are brands vying for your attention. Which companies, though, have earned repeat business from their customers by ...

Starbucks (NasdaqGS:SBUX) has rolled out a new tiered loyalty rewards program, adjusting how customers earn and redeem benefits. Former CEO Howard Schultz has relocated from Seattle to Miami, ...

Boston-based e-commerce company Wayfair Inc. is bringing its paid membership program to Canada in hopes it proves as popular here as it is with customers in the United States. The loyalty rewards ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

Most loyalty programs today look similar, with many not taking customer loyalty into consideration at all. Programs are often just not that exciting for customers or reflective of the individuality of ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark ...

Michaels has reimagined its loyalty program with enhanced benefits and and plans to launch the program in Canada for the ...

Leslie’s, Inc., the leading direct-to-customer brand in the U.S. pool and spa care industry, has relaunched its Pool Perks Rewards Program with new loyalty tiers aimed at enhancing customer experience ...