Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Verizon Chief Marketing Officer Leslie Berland is spearheading a major transformation of the company's loyalty program, moving away from traditional models. Berland emphasizes a " ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

The FINANCIAL — Organizations are wasting billions of dollars each year on customer loyalty programs that don’t work like they used to, according to new research from Accenture Strategy. With millions ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Customer loyalty is a customer’s willingness to repeatedly return to a company to conduct some type of business due to the delightful experiences, quality of products or services, and the value they ...

Customer journeys and emotional experiences turn satisfied customers into outspoken brand promoters. Customer loyalty isn’t just earned through rewards programs or sales-driven perks—it’s built ...

Hand on your heart, how many loyalty programs have you signed up for just to get that 15% off welcome coupon and then immediately forgot about afterward? As David Beckham said: Be honest! Even in this ...

Budgets are tighter, discount fatigue is real and engagement alone no longer passes as proof that a program is working. CMOs are being asked a simpler, tougher question: What is loyalty actually ...

A recent eMarketer study found that 35% of loyalty members say point accumulation and expiring rewards are their biggest ...