A common misconception about growth marketing is that it ends with acquisition or demand generation. Retention marketing is an integral but typically overlooked component of growth as it reduces churn ...

Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Imagine being able to acquire users for just a few cents. Sounds like a dream come true to any growth marketer, doesn’t it? Now, imagine the same scenario with the worst retention rate possible, and ...

Once a year I hold an annual planning meeting with the members of my sales team. When someone tells me I’m needed in any day-long meeting I cry a little on the inside, because as an entrepreneur, I ...

CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key ...

Merchants today are prioritizing innovative ways to retain and monetize their existing customer base, moving away from traditional customer acquisition methods. This significant shift demonstrates how ...

Manu Mathew is CEO & Cofounder of Cohora, a platform that helps brands drive customer growth, retention and advocacy through engagement. The customer acquisition arms race is over. The brands winning ...