Octaive, an adtech firm focused on 'conversational advertising', has appointed PHD founder David Pattison as its chairman. Pattison co-founded PHD in 1990 and was a leader at the agency for 17 years.

The UK indie has appointed advertising exec David Pattison (pictured) as its new chair of the board, with interim chair Zam Baring remaining on the board as a director. By Kevin Ritchie November 4, ...

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