Google will stop allowing new DSA creation in September and auto-migrate DSA, ACA, and broad match campaigns to AI Max.

Google in a company blog post announced it is moving its AI Max for Search campaigns out of beta testing and will automatically convert Dynamic Search Ads and other legacy formats to AI Max in ...

Search Max represents Google’s latest innovation in search advertising, blending the capabilities of Performance Max, Dynamic Search Ads and broad match keywords into a single automated campaign type.

Google just announced the deprecation of Dynamic Search Ads (DSA) and is officially moving its legacy capabilities into AI Max. Starting in September, eligible campaigns using Dynamic Search Ads (DSA) ...

This is less a product sunset and more a structural shift in who controls Search demand capture, say industry experts ...

Google will replace Dynamic Search Ads (DSA) with AI Max for Search, an AI-powered solution, for all advertisers. The news, announced Wednesday, focuses on all campaigns using DSA, automatically ...

Here are some of the upgrade tools. Here is a nice chart comparing: Ginny Marvin from Google wrote on X and LinkedIn: AI Max for Search is moving out of beta, and we’re officially announcing the ...