Small mistakes can boost likability, humanize competence and deepen connection. Here’s the psychology behind why imperfection ...

Scientists at Ames National Laboratory, in collaboration with Indranil Das's group at the Saha Institute of Nuclear Physics ...

Discover the Hawthorne Effect's definition, its historical context, debate over its validity, and how it influences human behavior studies and modern research.

Intriguingly, this is what’s known as the “Ben Franklin effect”: when, after doing someone a favor, you actually begin to ...

Learn how the ratchet effect influences economic processes, consumer behavior, and market dynamics, with examples from political economy and business sectors.

If you read about Hall effect sensors — the usual way to detect and measure magnetic fields these days — it sounds ...

Film producer Robert Evans famously said, “There are three sides to every story: your side, my side, and the truth.” Evans had it right in some respects, as people can mistakenly create false or ...

You’ve likely heard of the placebo effect, but you might be less familiar with its opposite, called the nocebo effect. Placebos are medications or procedures that appear to be actual medical ...

The entourage effect is a theory that purports the synergistic effect of combining compounds in the cannabis plant. It suggests that using them together may provide more significant health benefits.

The Mandela effect refers to the experience of a false memory that is shared by many people. In 2010, researcher Fiona Broome coined the term when she discovered that many people believed, as she did, ...