See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still ...

A balanced approach using Standard Shopping delivers cleaner traffic and steadier ROAS while letting Performance Max operate where it performs best.

Some Google Ads users are reporting the ability to add negative keyword lists to Performance Max (PMax) campaigns. This is a surprising development given Google’s own documentation still states this ...

Google has announced several Performance Max (PMax) updates to ring in the new year, including additional campaign controls to steer incorporation of AI, deeper search reporting tools and improved ...

Google has rolled out a revised version of its official form for advertisers to request changes, in a move to improve the efficiency of Performance Max campaign management. The updated form now ...

Performance Max (PMax) campaigns are promoted by Google as AI-powered tools that optimize everything for you—just launch and forget. But they can come with serious limitations. While the following ...

Google Performance Max (PMax) and the coterie of other AI-based ad platforms, including Meta Advantage+ Shopping Campaigns (ASC) and, more recently, Amazon Performance Plus, have taken hold in the ...

Google Ads is significantly increasing the negative keyword limit for Performance Max (PMax) campaigns, raising the cap from 100 to 10,000 per campaign, aligning with Search campaigns. By the numbers: ...

Google announced new Performance Max reporting updates and asset generation and image editing expansions. "We're adding asset-level conversion reporting to Performance Max, expanding asset generation ...

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report from ...