Tracking and analyzing sentiments has emerged on the scene alongside countless other automation processes in the last decade. Sentiment analysis has been popular with social media and discovering how ...

Understanding how your audience feels about your product or service is paramount to any marketing strategy. To build a comprehensive brand marketing strategy, you should know what people struggle with ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...

There has been a tremendous evolution in the social media marketing industry over the past few years. From the tools we use and the strategies we implement to the metrics we track, all have undergone ...