Hey, and welcome to the 10th edition (!) of AdExchanger’s connected TV roundup. This week, I’m continuing my binge through the plethora of AVOD streaming services that will each be vying for ad ...

Sometimes, two is better than one. But not when it comes to agency partnerships for video ad buying. The French food and snack maker Danone (or Dannon, as the Americans call the US subsidiary) ...

CTV was supposed to fix this. With granular targeting, real-time delivery, and household-level data, CTV infrastructure promised a level of precision that linear TV could never match. However one of ...

I was watching a show on one of the major streaming platforms last week -- a show I won't name because it doesn't matter. I counted how many times I saw the same ad in a single episode. The answer was ...