Unity has launched a suite of AI tools in open beta for all developers on Unity 6 or above. The new toolset is designed to ...

Roblox and Unity have both unveiled expanded AI capabilities aimed at streamlining game creation and empowering developers. Roblox Studio now integrates multiple AI assistants for coding, asset ...

Unity faces strong competition from AppLovin ( APP) in advertising, while Meta ( META) continues to strengthen its ad network. In game development, Unity is caught between high-end tools like Unreal ...

Roblox has unveiled 'Roblox Reality,' an AI-powered system that overlays photorealistic visuals onto existing games, aiming to democratize high-end multiplayer creation. The move comes as Unity ...

Epic Games and Unity have unveiled a historic partnership, allowing Unity-made games to be published within Fortnite and introducing Unreal Engine support to Unity's commerce tools. Unity and Epic ...

Unity AI just entered beta, and the tool promises to build entire game environments, vehicles, and scripts through nothing ...

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.

Explore how next-gen game engines like Unity and Unreal Engine technology are evolving, powering advanced graphics, cross-platform development, and real-time 3D experiences across games and beyond.