The brand is targeting millennials with a series of surreal, synth-heavy 80-inspired spots designed to show how it’s heartburn and indigestion relief can help the fun times roll on. The creative, from ...
Cheetham Bell JWT has created a &£10m TV campaign for Reckitt Benckiser’s recently launched Gaviscon Cool antacid. The ad, which breaks on October 18, uses the Irene Cara track ‘What a feeling!’ sung ...
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