Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...

Afterpay unveils its latest trend report for spring and summer spending this year.

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z. TYLER THE CREATOR ...

NRF digs into Gen Z consumer spending patterns, plus forecasts 4.4% retail growth in 2026, in annual State of Retail & the ...

BuffHub, gaming top-up platform, announced the release of its 2026 mobile gaming insights, highlighting a significant shift in Gen Z player behavior: 25% Less on Mobile Games -- Yet Record Playtime ...

CivicScience has the world’s largest proprietary database of real-time declared intent, allowing brands to activate ...

Brands are making a play for younger consumers with everyday indulgences, rather than traditional luxury items.

Millennials and Gen Zers are emerging as the future of the sector, and they have different behaviors, practices and habits.

Yet a fall 2025 SavvyMoney survey of 1,000 U.S. consumers revealed that only 14% of Gen-Z feel confident in their financial ...

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...