Add Yahoo as a preferred source to see more of our stories on Google. Famous brand name foods - Noderog/Getty Images When you're standing in the grocery store looking at an array of oat cereal, you'll ...

Some store brand formulas satisfy the most discerning shoppers, but here's when you might want to pay for the label.

Wondering whether to opt for store brand or name-brand food at the grocery store? We have insider secrets to share! Should you spend the extra buck or two on that name-brand ketchup or just reach for ...

Generic store brand groceries can increasingly be found in the pantries, fridges, and freezers of Americans across all income groups. Once designed to communicate value and affordability, a new ...

I did a taste test of five brand-name cereals and their cheaper generic alternatives from Walmart. I preferred the brand-name versions of Honey Nut Cheerios and Honey Bunches of Oats. However, I ...

Regardless of where you live in the U.S., chances are you stand in the grocery aisle, price-comparing generic items to name brand ones. You’re not alone, either. Private-label brand sales increased by ...

As planning for Thanksgiving gets underway, budget-conscious shoppers who buy store brands can expect to shell out more for their holiday spread, according to a new report by the Wells Fargo Agri-Food ...

Shopping for generic brands can help you save money at the supermarket. Our editors always buy the generic-brand versions of products like lactose-free milk, canned beans and pasta. Our editors also ...