Katie Holmes sported curls in New York City on Feb. 16, 2023. “Because of the recent trends of people wanting to embrace and enhance their natural hair texture, the perm of 2023 tends to lean towards ...

Want to hack your hair texture? Read this. The world of perms is undeniably complex. Not only do they involve a chemical process that borders on scientific, but they encompass an array of ...

Today’s root perm is subtle, strategic and surprisingly low-key — designed to fake fullness where hair falls flat. Rather than chasing hair volume through curl or texture, today’s techniques focus on ...

Wait long enough and everything comes back in style is an age-old truism. That day has arrived for perms. Hair salons across metro Detroit are seeing a blast from the past with the return of the ...

Perms are back and bigger than ever — but the techniques have been fine-tuned to make it easy to get whatever kind of curl you're looking for: kinky coils, beachy waves, or even just some added body ...

Gen Z may have you believe that the 90's and 2000's are back in style, but recently a trend from the 80's has been making the rounds on TikTok: the perm. The perm hairstyle was mostly seen on women ...

Could the perm be about to make its return? If celebrity hair is anything to go by, then it could be one of 2023’s most unexpected hair trends. Following in the footsteps of Emily Ratajkowski last ...