Tim Cohn spotted that the Google Advertising Professionals Search is now live. It can be accessed at adwords.google.com/professionals/search and lets you search for ...

Google AdWords has this opportunities tab that shows advertisers suggestions on how to improve their campaigns. Google is beta testing a new feature there named "account health score for search." This ...

David Zagury sent me a screen shot on Twitter of AdWords launching a new feature in the new AdWords interface to create dynamic search ads as groups in standard campaigns. In the screen shot you can ...

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow ...

Google AdWords is a highly effective marketing channel for brands to engage with customers. The auction-based pay-per-click (PPC) model has revolutionized the advertising industry, but beneath the ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

Google launched AdWords Search Funnels Tuesday to give advertisers insight into keywords and ad groups in campaigns that play a role in leading consumers to conversions, such as making a purchase or ...