One of the television industry’s biggest conundrums as it faces off against digital is how to implement addressable advertising on linear (live) TV. Addressable, of course, refers to a situation where ...
A new consortium made up of leading media and technology companies is aiming to create a new open standard for addressable advertising on connected TVs. Disney’s Media Networks, AT&T’s Xandr and ...
Some results have been hidden because they may be inaccessible to you
Show inaccessible results
Feedback