On top of all that, most browser-based searches on Google result in zero clicks: Zero-click searches result from Google’s ability to give quick answers on search result pages—current local weather, ...

Writing good news snippets examples is like trying to catch lightning in a bottle. You want something that’s short, sweet, ...

There has been a bit of buzz around rich snippets over the last few years, and for good reason. Rich snippets are an excellent way to make your content stand out on SERP against all of the competition ...

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google's search results consist of more than just standard ...

When deciding which information to display in the snippet of a search result, Google will first turn to the content within the page itself and extract the most relevant information. In the event that ...

In this video, our third on getting more out of Objective Development’s excellent LaunchBar utility, we show you how to take advantage of LaunchBar’s new snippets feature to paste frequently used bits ...

A brief idea of how you can rank a page on Google’s featured snippet, without building any links to that page. Types, techniques, and screenshots included. This post will give you a brief idea on how ...

Marketers all know that marketing reports can be useful tools. However, the truth is that some marketing reports are far more adept at communicating their findings than others. It's not just about the ...