All business opportunities start as ideas, but not all ideas translate into successful businesses. Here’s how to analyze if you’ve got a viable concept. Before investing a lot of time and money into a ...

Founders launch businesses no one wants every single day. They ignore warning signs and barrel forward on gut feel alone. But nobody cares about your brilliant idea. What if you could validate your ...

A thriving business requires constant market research to appeal to customers. Here are tips and strategies to start doing market research like a pro.

When you do marketing research you can discover a lot of new and creative ideas on how to grow your business or how to understand your customers. With marketing research you need to develop a way to ...

Forbes contributors publish independent expert analyses and insights. Aytekin Tank is the founder and CEO of Jotform. As a founder with a developer’s background, I never considered myself a marketing ...

Before going too far with time and money commitment, it is important to assess your business concept to be sure it is viable in terms of the expertise needed to run it, the costs involved and its ...

Brainstorming unique ideas for startups is becoming more difficult as the years go by. There used to be an app for everything. Now there is a startup for everything. So, how do you embrace these ...