As the internet evolves from pages and queries to prompts and conversations, businesses need to evolve with it.

Search Engine Land is your go-to-source source for Generative Engine Optimization (GEO) news, trends, and cutting-edge content. You’ll find a variety of up-to-date and authoritative resources, ...

There’s a new search strategy in town! Generative engine optimization (GEO), the younger sibling of search engine optimization (SEO), has arrived at the station. There’s a good chance you’re already ...