Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Each of these courses include a research requirement designed to provide students with some understanding of the methods and procedures used to conduct psychological research. To satisfy this ...

Informed by previous assessment data, program faculty made several targeted changes to strengthen students’ research skills.

In today’s evidence-driven world, there is increasing demand for researchers with the skills to design, conduct, and evaluate studies that help institutions and schools improve their decision-making ...