Research continues to indicate how imperative it is for us to start protecting our memory earlier in life. But when it comes to implicit vs. explicit memory, what’s the difference? Why are they ...

People with Alzheimer's disease clearly have deficits in explicit memory—the type that can be deliberately accessed. But there is good evidence that some implicit memory processes—those "subconscious" ...

This post is in response to Intuition Rules: Why therapists rarely say "Just pull yourself together!" By Jeremy E. Sherman Ph.D., MPP In my last article I argued that intuition is powerful but not ...

Memory is the way your brain takes in and stores information so you can use it later on. Memories define who you are in a lot of ways. They help you recall things like important dates, facts, and even ...

We’ve all heard the famous quote, "Those who cannot remember the past are condemned to repeat it." While some version of this expression is often used when discussing broad cultural considerations ...

Proceedings of the National Academy of Sciences of the United States of America, Vol. 102, No. 4 (Jan. 25, 2005), pp. 1257-1262 (6 pages) We used event-related functional MRI to study awareness of ...

Citations: Lee, Angela Y.. 2002. Effects of Implicit Memory on Memory-Based versus Stimulus-Based Brand Choice. Journal of Marketing Research. (4)440-454.