IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

Disney is launching a new premium large format certification with the release of Avengers: Doomsday, and now a top IMAX is ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

Disney has launched its Infinity Vision premium certification to offset Avengers: Doomsday’s loss of IMAX screens to Dune: Part Three, sparking debate over its potential role in the premium cinema ...

Watching a highly anticipated blockbuster on a massive screen is a feeling you just cannot replicate on your living room couch. The Walt Disney Studios knows this, and they are doubling down on the ...

Disney has announced Infinity Vision, a new premium theatrical format that will compete with IMAX, and we have some big questions about it.

The Walt Disney Studios and its global theatrical exhibition partners announced a new premium certification program designed to change how audiences find the best big-screen experience. The studio ...

It’s called Infinity Vision (not to be confused with the toys-to-life video game that came out about 10 years ago), and on ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

IMAX has thrown shade at Disney's plans to launch Infinity Vision for the Avengers: Endgame re-release, arguing that it's a ...