InMobi co-founder Abhay Singhal forecasts that by late 2026, AI-powered, interactive ad formats will let consumers engage with digital ads much like in-store assistants. Speaking at an ADWEEK event, ...

Nobody seems to want to be in the TV business these days. Well, no, that’s not really accurate. It’s just that companies in the CTV advertising space don’t want the device itself to be just a TV ...

ADWEEK and InMobi predict that by late 2026, AI-powered ads will enable real-time, personalized interactions similar to speaking with a store associate. This shift is expected to replace static, ...

Some may think autonomous vehicles will stifle the growth of ride-share companies like Lyft and Uber, but actually it’s the opposite as other companies begin 2026 by creating new types of advertising ...

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies ...

The effort will allow advertisers and agencies to launch interactive campaigns across top-tier publishers. When you purchase through links on our site, we may earn an affiliate commission. Here’s how ...

Maggie Zhang, head of global video measurement GTM at Amazon Ads. Interactive video ads make more of an impact than you might expect, according to new research by Amazon Ads and Publicis Media. But ...

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising in CTV, including major new findings ...

NEW YORK--(BUSINESS WIRE)--FuboTV Inc. (d/b/a Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the availability of four new interactive Connected TV (CTV) ad ...

Innovative display ad formats deliver more effective interactivity, emotional response and dwell time than standard digital display ads, new research has found. To be fair it’s a conclusion that is ...

Samsung Ads -- the electronics company’s advertising division -- has launched “GameBreaks,” an interactive ad format that advertisers in the U.S. and Canada can use to turn passive ads playable on ...