CNET

Amazon's Alexa Plus Confounds Chris Hemsworth in Big Game Ad as the AI Tool Launches

Alexa Plus is aiming higher with a new superhero ad and a US-wide launch, including a free version for any app user.
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Alexa+ now available to everyone in the US and free for Prime members

Prime members get unlimited access to Alexa+ across all devices—available to the whole household at no additional cost.

Amazon's Alexa+ Now Free for All U.S. Prime Members, Beating Apple's Smarter Siri to Market

Amazon's Alexa+ AI assistant is rolling out to all U.S. Amazon Prime subscribers beginning today, with the service available ...

Is your Alexa different? Recent upgrade brings new voices, features

Amazon rolled out an automatic upgrade to its Alexa virtual assistant. Alexa+ has new voices and new features.

‘Alexa+, bringer of sorrow’: Amazon starts a full Alexa+ rollout in the US, but early users are still sharing their horror stories

Amazon is opening up the Alexa+ doors to everyone in the US, but there are tales of caution from early adopters.