They were the latchkey kids raised on divorce, debt, and disillusionment. The in-betweeners who came of age before therapy was mainstream but after the collapse of long-term job security. Gen X has ...

From MTV and the internet to the Gulf War and presidential impeachment, these world-changing events defined life for Gen X, ...

A raft of new surveys suggest the MTV Generation is regretful about past financial missteps, anxious about the current economy and fretful about the future. Many Gen Xers sense they haven’t saved ...

Generation X, as the first generation of do-it-yourself retirement planners, is falling behind. As the first American generation funding retirement largely without private pension plans, Gen X — those ...

How one era changed everything about the culture — and why we’re so nostalgic for its creations. Gen X How one era changed everything about the culture — and why we’re so nostalgic for its creations.

You know "main character syndrome?" The phenomenon/meme that posits that certain people go about life like they're the stars of their own private TV show? Gen X, broadly speaking, is suffering from a ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...

Many folks believe Gen-X was raised a little differently — by wolves — as we ran feral through the woods. Some think we could drive a car by age 6, and cook a five-course dinner by age 8. As a member ...

Three in four Americans ages 45 to 60 say they expect to overspend for the holidays. They’re “sort of like the glue within the consumer spectrum.” By Kailyn Rhone The first ad Kerry Johnson noticed ...

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Middle-aged consumers are no longer plagued by dated formulas and heritage brands clamoring for Gen Z’s attention. The new wave of Gen X beauty is for the it-girls, thanks to a fresh crop of launches.