Managing multiple brands across various markets is a specialty of mine, and reflecting on my journey led me to consider how to effectively align local marketing strategies with an overarching ...

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Social media, local marketing, and mobile usage are exploding. Though each can be critically important to a successful digital marketing campaign, social, local, and mobile are not in separate silos.

Local influencer marketing involves partnering with people who have significant followings and/or influence within a specific geographic area or community. These influencers may not have millions ...

Even if you don’t have any idea how to do a website, like me, you can still easily set up an Etsy site,” artist Jess Rodgers ...

Advantages and Disadvantages Guerrilla marketing can be a budget-friendly option. Startups, local businesses, or companies with fewer corporate restrictions often deploy guerrilla marketing ...

Whether you're looking for a cozy spot to grab a drink, a breakfast joint for a quick bite, or you're looking to avoid traditionally tourist-heavy places, our local experts share their favorite ...

A high-performing website is crucial for marketing today. An optimized site increases your page rank on Google and other search engines, and in today's world, fewer than 1% of searches go to the ...

Her expertise is in personal finance and investing, and real estate. Direct marketing is reaching out to individual consumers about buying products or services without using a third party.

The Chattanooga Area Chamber of Commerce has named Jeremy Henderson vice president of marketing, where he will be responsible ...

The award-winning creative team at Advance Media New York, parent company of Syracuse.com, will offer marketing and ...

From launching new products to reinvigorating old brands, marketing is a critical aspect of business. Marketing shows consumers a product or service, explains how it fulfills their needs and desires, ...