Machinima is not just a YouTube multichannel network. According to Arons, the goal is to underscore Machinima’s evolution from its roots as a traditional YouTube multichannel network — founded in 2000 ...

Now that it is fully integrated into Warner Bros.’ digital networks division, Machinima today announced a rebranding — with its longtime red-and-black logo turning green — as well as refinements to ...

Machinima has a new look. The company rebranded today, dropping its pointy, aggressive red-and-black 'M' logo for a blockier green-and-gray treatment of the name. Speaking with GamesIndustry.biz about ...

Digital network Machinima has adopted a new tagline — “Heroes Rise” — and logo to drive home its focus on fanboy and gamer culture, and has rolled out new programs designed to cater to its network of ...

Machinima is not just a YouTube multichannel network. That’s one of the key messages Machinima wants to get across with its rebranding initiative, centered on a new logo. The gamer-focused ...