For most of history, design was the last step in starting a business — something entrepreneurs invested in once the idea was ...

Imagine walking down a bustling street, surrounded by a sea of signs and symbols, each vying for your attention. Among them, a few logos stand out, instantly recognizable and effortlessly ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

Discover the essential elements and proven strategies to build a compelling brand identity that forges lasting connections, inspires loyalty and drives business success in a dynamic and competitive ...

One of the easiest ways for influencers to stand out online is by having a personal brand logo. It can be beauty tips, ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

The rationale from the company was that the new logo represented its commitment to innovation and its ambitions to become a leader in the automotive industry. But it was a flop. It violated four basic ...

It feels like every other month that some automaker is announcing a flashy rebrand — one that takes a distinctive logo with depth and weight and flattens all the life out of it, so it might be ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame? Or perhaps it was the nation’s schools who, in their refusal to teach children cursive, had ...